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Direct Trade Windows revolutionises customer service with cutting-edge software solutions

25 September 2023 | General

In today’s fast paced consumer landscape, customers have grown accustomed to exceptionally high levels of service, largely thanks to industry giants such as Amazon Prime.


This paradigm shift has raised the bar for service expectations across various sectors, and even in industries such as fenestration, where next-day delivery may not be feasible, consumers still anticipate being kept well informed throughout the entire sales process.

Recognising this evolving demand, leading trade aluminium fabricator Direct Trade Windows has made strategic investments into cutting-edge software solutions, enabling them to provide exceptional levels of service by ensuring transparency, streamlining communication, and enhancing the overall customer experience.

The first of these solutions is a unique quoting app that can also be used to provide installers with sales support and infrastructure – the app not only provides informed quotes, but is also able to share lucrative leads with customers as well as technical support when needed.

Direct Trade Windows has also invested in another unique solution that allows clear visuals of ongoing factory processes at any given time, enabling the company to provide exact and guaranteed delivery times to customers.

Director AJ Hassanali comments: “Air Table was designed by our own developers to manage processes and immediately flag up any issues such as delivery delays, meaning our customers are always kept up to date with extremely accurate information.

“The system is also accessible at all stages of the manufacturing process and is completely automated, eliminating the need for reams of paperwork and further streamlining the entire process as a whole.

“At Direct Trade Windows, we have a commitment to delivering high quality service at all times, and in a world where consumer expectations continue to soar, forward-thinking initiatives such as the software solutions we have adopted are vital for maintaining customer satisfaction and staying competitive in an increasingly difficult market.”

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